Your brand identity is more than just a simple logo and a bunch of colours. It should tell YOUR unique story. A lot of elements are in play while creating a brand identity – pictures, fonts, styles, illustrative parts, names, captions, and a lot more. Each one of them should send a message about your brand. In other words, if you want a brand identity for a new law firm, you cannot have the comic sans font on your logo. Similarly, fancy medieval fonts won’t do the job if you want a solid brand identity for your new IT startup.